Most social media strategies suck.

The problem with most social media strategies is that they are managed by marketers. I am not saying marketers shouldn’t manage social media. I’m saying that there needs to be a distinction between efforts to promote a brand, and efforts to communicate with a brand’s existing fan base. Most social media strategies I see involveContinue reading “Most social media strategies suck.”

Are We Overcomplicating Marketing?

One hundred years ago, if I wanted to run for exercise, I would put on a pair of shoes and some comfortable clothes, and then go out and run. In 2021, however, a steady running habit requires proper running shoes, a pair of running shorts with the right inner lining, a dry-fit shirt and hatContinue reading “Are We Overcomplicating Marketing?”

Jack of All Trades, Master of One

How a life without direction prepared me for my dream career. Social media. It’s a gargantuan force in the world of politics, entertainment, personal relationships, conspiracy theories and, frankly, every aspect of modern life. I had no idea that the day I learned basic HTML in order to customize my own badly designed MySpace page,Continue reading “Jack of All Trades, Master of One”