The problem with most social media strategies is that they are managed by marketers. I am not saying marketers shouldn’t manage social media. I’m saying that there needs to be a distinction between efforts to promote a brand, and efforts to communicate with a brand’s existing fan base. Most social media strategies I see involveContinue reading “Most social media strategies suck.”
Before writing this, I had planned on writing about setting goals and discipline. However, after a particularly stressful and mistake-ridden morning, I decided to write about that instead. “Everyone makes mistakes” is a statement that is repeated time and time again to comfort someone who just recently made one. It’s true, isn’t it? Given enoughContinue reading “Mistakes are inevitable.”
When I was 19 years old, I went to a rock climbing gym for the first time. I had a lot of fun, but I also felt like it came somewhat naturally to me. I enjoyed the problem-solving aspect of it, and I picked up the technique pretty quickly. I became obsessed. Five or sixContinue reading “Expertise takes a lot of work”
One hundred years ago, if I wanted to run for exercise, I would put on a pair of shoes and some comfortable clothes, and then go out and run. In 2021, however, a steady running habit requires proper running shoes, a pair of running shorts with the right inner lining, a dry-fit shirt and hatContinue reading “Are We Overcomplicating Marketing?”
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